THE PEOPLE BEHIND PEACE TOWER

Made by humans.

Peace Tower uses new tools, including AI. But there are still two very real people on the other side of the screen.

Alex and Steph smiling together after their engagement

01 / US

A particularly good day.

We’re Alex and Steph. We live in Casselman, Ontario, and somewhere along the way the life we were building together became the reason to build a few other things too.

Peace Tower is one of them. It started with Alex’s ideas, but it exists inside a much bigger project: making a life that feels like ours.

Steph smiling at a table

02 / STEPH

The better half of “us.”

Steph is part of the reason any of this matters. Not because every shirt needs two people behind it, but because building something means more when there’s someone beside you to share the strange ideas, ordinary days, and occasional good ones.

She also has the useful job of reminding Alex that not every thought needs to become a project.

WHAT PEACE TOWER IS ACTUALLY ABOUT

Heritage. Humour. Higher standards.

Heritage styleCanadian landscapes, symbols and visual language worth carrying forward.
Modern satireDry enough to wear to a meeting. Sharp enough to reward a second look.
Higher standardsLove the country. Laugh at the nonsense. Expect better anyway.
Alex smiling outdoors

03 / ALEX

Apparently, one project was not enough.

Alex is a photographer, app maker, coder, and chronic starter of things. Peace Tower shares a workbench with independent apps, half-finished ideas, and whatever seemed interesting enough to try that week.

AI is part of that workbench. So are cameras, code, notebooks, bad first drafts, and knowing when the machine’s suggestion is rubbish.

NOT EVERYTHING WE MAKE IS COTTON

There are apps on the workbench too.

Moon Rotor, Drop Transcript and Silent Tempo are another side of the same instinct: make something useful, beautiful, or worth a smile.

MOON ROTORA tactile moon companion for iPhone.

DROP TRANSCRIPTPrivate, on-device transcription.

SILENT TEMPOSilent workout pacing for iPhone.

Alex and Steph together holding their cat

04 / HOME

The glamorous corporate headquarters.

Home is Casselman. There are cats, a dog, too many ideas, and absolutely no boardroom.

That matters to us. Peace Tower isn’t a content farm pretending to be Canadian. It’s a small brand being built by people who live here, laugh here, make things here, and care what eventually arrives at your door.

A MORE REMARKABLE TOMORROW

Proud enough to remember. Canadian enough to laugh.

Good shirts. Better stories. Enough seriousness to care, and enough humour to keep going.

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